US sportsbooks propel and diversify betting involvement by launching markets with the Professional Pickleball Association (PPA).
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Sportsbooks introduce betting markets for professional pickleball
In a groundbreaking move, the top US online sports betting sites, have ventured into uncharted territory with the introduction of betting markets for the Professional Pickleball Association (PPA) Tour.
Known for its innovative strategies to bolster public engagement, The sportsbook’s latest move fortifies its connected involvement within the dynamic sports betting industry. James Holzhauer, a former professional sports gambler and famous gameshow winner, acts as the spokesperson of this innovative betting market.
Known for his striking betting formula, Holzhauer’s collaboration with FanDuel is seen as a significant boost to the up-and-coming pickleball sport.
Regulated by the Indiana Gaming Commission, this unprecedented betting market is perceived as an effort to bring a niche sport like Pickleball into the mainstream sporting arena. The venture into pickleball betting markets would quite possibly stimulate other leading betting organizations to broaden their horizons and dive into non-traditional betting variants, diversifying the global betting industry.
Born in the mid-1960s, Pickleball is a hybrid sport that combines elements of tennis, ping-pong, and badminton.
It is played on a badminton-sized court with a slightly modified tennis net.
Despite its relative obscurity in the past, the sport has been steadily gaining attention, particularly in the United States.
According to the Sports & Fitness Industry Association, it was reported in 2020 that Pickleball had nearly 3.46 million players in the US, a figure showing its mounting popularity.
The involvement of the PPA could be a pivotal step in boosting the sport’s competitive landscape to new heights. PPA, established in 2018, has held over 30 professional tournaments since its inception, adding more than $1.5 million in professional prize money and increasing the spectacle of the sport on a national level.
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